B2B video production · London, Dublin and Europe
A film that makes the business case clearer.
Solvent makes documentary-led B2B films for technology companies that need a buyer, partner, investor or future hire to understand a complex proposition. The work can take the form of a founder story, customer proof, launch film or a considered set of campaign assets.
When the work matters
Start with the decision, not the format.
Technical businesses often have a real advantage but no simple way to show why it matters. The brief is not solved by choosing a camera package first. It is solved by deciding what the right audience needs to understand, what proof will make that credible, and where the work will be used.
01
A clearer proposition
A film can give a complex business a human, concrete starting point without reducing the work to a slogan.
02
Usable proof
Customer context, working environments and informed voices can make a sales or launch conversation easier to trust.
03
A deliberate asset system
A primary film can be planned with cutdowns, stills, subtitles and formats that suit the channels named in the brief.
How we work
A production process built around clarity.
The detail changes with the brief. The work always begins by establishing what the audience needs to understand, believe or do.
- 01
Audience and decision
Define the people the work needs to reach, the decision it should support and the evidence that will make the story useful.
- 02
Story and production plan
Develop the narrative, contributors, locations, permissions and production approach around the actual situation rather than generic stock imagery.
- 03
Film and deliver
Shoot, edit and finish the primary film, then prepare the agreed versions for the website, sales, event, campaign or social use.
Questions buyers ask
Frequently asked questions
What is B2B video production?
B2B video production is film made to help a company explain a complex offer to buyers, partners, investors or future hires. The useful version begins with the audience decision and creates an asset that can serve a launch, sales conversation, website, event or campaign.
Which B2B video format should we commission first?
Choose the format around the commercial job. A founder film can clarify the company story; a customer story can provide field proof; a launch film can introduce a product or milestone. A short discovery process should establish the audience, message and distribution before filming is scoped.
Can one production create assets for more than one channel?
Yes. A production can be planned around a primary film and a considered set of cutdowns, stills, subtitles and aspect ratios for the channels that matter to the brief. The final package should be agreed before production so the material is captured for those uses.
Where does Solvent work?
Solvent works from London and Dublin and produces films across Europe. The production plan is built around the actual people, locations and working context needed to tell the story.
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